Edison Research - An upbeat approach on HD
An email post I just got from Sean Ross of Edison Media had a bit of a positive spin on HD Radio - trying to use the brand power of others to help drive HD radio adoption and success.
"Any quick look at the surfeit of blogs commenting on radio reveals endless carping about HD Radio -- with no end of critics who are saying it will never work for any number of reasons. Radio needs positive ideas for creating content that will compel consumers to want to put an HD Radio in their car, home, or office. And of course, it has to create such content at little or no cost."
According to this post on the Edison Research site, there are some interesting affinities that might be unlocked.
Interestingly enough, the "brand" of public radio and especially NPR has some potential power, too. Gets ya thinking....maybe?
seh
"Any quick look at the surfeit of blogs commenting on radio reveals endless carping about HD Radio -- with no end of critics who are saying it will never work for any number of reasons. Radio needs positive ideas for creating content that will compel consumers to want to put an HD Radio in their car, home, or office. And of course, it has to create such content at little or no cost."
According to this post on the Edison Research site, there are some interesting affinities that might be unlocked.
Interestingly enough, the "brand" of public radio and especially NPR has some potential power, too. Gets ya thinking....maybe?
seh
posted by Unknown at 10:38 AM
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