Edison Research - An upbeat approach on HD
An email post I just got from Sean Ross of Edison Media had a bit of a positive spin on HD Radio - trying to use the brand power of others to help drive HD radio adoption and success.
"Any quick look at the surfeit of blogs commenting on radio reveals endless carping about HD Radio -- with no end of critics who are saying it will never work for any number of reasons. Radio needs positive ideas for creating content that will compel consumers to want to put an HD Radio in their car, home, or office. And of course, it has to create such content at little or no cost."
According to this post on the Edison Research site, there are some interesting affinities that might be unlocked.
Interestingly enough, the "brand" of public radio and especially NPR has some potential power, too. Gets ya thinking....maybe?
seh
"Any quick look at the surfeit of blogs commenting on radio reveals endless carping about HD Radio -- with no end of critics who are saying it will never work for any number of reasons. Radio needs positive ideas for creating content that will compel consumers to want to put an HD Radio in their car, home, or office. And of course, it has to create such content at little or no cost."
According to this post on the Edison Research site, there are some interesting affinities that might be unlocked.
Interestingly enough, the "brand" of public radio and especially NPR has some potential power, too. Gets ya thinking....maybe?
seh
posted by Unknown at 10:38 AM
1 Comments:
So the question is, do you "superserve" your current audience, or offer something completely different?
For example, we're a mixed NPR News and Classical Music station. Purely to entice people to buy the radios, I think we offer an all-NPR News format, and an all-classical format because it gives our current listeners more of what they want.
But I've seen the other strategy... offering Groove Salad, or xponential radio, etc.
What's the strongest way to get radios in homes, cars and offices?
Perhaps superserving first, then as the technology changes and allows additional multicast channels, then you look at alternative formats?
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